Department: Marketing We are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities — where people live, work, shop, and play — to life. We are committed to creating meaningful social, environmental, and economic change in our communities. We believe seeking diverse talent and promoting the inclusion of all perspectives are more than moral imperatives – they are critical to our success and ability to innovate and grow. Department Overview Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics. The Impact You Will Have As an Email Specialist, you will be responsible for the development and optimization of email marketing campaigns. This role is part of Walker & Dunlop’s digital marketing team and reports to the Senior Digital Marketing Manager. Joining our team represents an exciting opportunity to get exposure to a wide range of digital channels and tactics in a fast-paced, hands-on environment. An eye for detail, eagerness to learn new skills, a high degree of adaptability in the face of new information or priorities, and a collaborative attitude toward teammates and stakeholders will be critical to your success in this role. If you have a solutions-oriented mindset, attitude of continuous learning, and spirit of kindness toward others, you’ll fit in well with our team. We follow a hybrid work schedule, with in-office presence expected at least three days per week. Primary Responsibilities Build, test, deploy, and analyze email marketing campaigns Review all email marketing campaigns for accuracy and quality prior to deployment Ensure all marketing emails follow W&D’s best practices for branding and compliance Clean, organize, and manage contact data in Iterable (ESP) Assist with building email automations Coordinate communication and collaboration with Iterable (ESP), other service providers / technology vendors, and internal stakeholders Assist Senior Digital Marketing Manager in developing email marketing strategy and tactics to support business line marketing plans Attendance is generally 8:30 am – 5:30 pm local time Monday through Friday with the ability to work up to 2 of those days remotely. Education and Experience Bachelor's degree or equivalent working experience 2-4 years in email or digital marketing Experience working in email marketing platforms such as Iterable, Mailchimp, HubSpot, Klaviyo, or Salesforce Marketing Cloud Working knowledge of HTML/CSS is a plus, but not required Knowledge, skills, and abilities Excellent proofreading skills with an eye for good design and layout Detail-oriented mindset with a drive to exceed expectations Ability to complete projects independently and strong time-management skills Basic familiarity with data cleanup and analysis in Excel Familiarity with email marketing best practices Ability to manage multiple priorities concurrently while maintaining high standards of quality Versatility, flexibility, and a willingness to adapt to new challenges Ability to work collaboratively with others Ability to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processes Courtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders This position has an estimated base salary of $65,000 - $75,000 plus a discretionary bonus. An employment offer is based on the applicant’s relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data. What We Offer The opportunity to join one of Fortune Magazine’s Great Places to Work winners from 2015-2023 Comprehensive benefit options that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation, some of which include:
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