Job Description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Senior Email Marketing Specialist. As a part of our growing Email Marketing team, you will help elevate our email marketing program and engage our customer and prospective base of administrators, educators, and families at all stages of their lifecycle. You will partner with content and creative teams, marketing managers, and business stakeholders to take emails from concept to delivery and you will be responsible for building the email in Salesforce Marketing Cloud. Using email best practices and implementing A/B testing, you will optimize response and conversions while striving to create the best possible user experience. The ideal candidate is creative, proactive, organized, a strong communicator, and passionate about IXL’s mission to impact education. This is a full-time position in our San Mateo, CA headquarters with a work schedule of 4+ days per week in the office. WHAT YOU'LL BE DOING Develop, manage, and launch dynamic end-to-end email marketing campaigns Manage design requests, feedback and timelines Work seamlessly in partnership with the content, design, engineering, and product teams Performance analysis: Continuously optimize email campaigns through testing, measuring impact, and iterating for improved results in alignment with organizational goals Technical oversight: Collaborate with IT and ESPs to maintain and optimize email infrastructure, troubleshoot technical issues, and implement enhancements Identify, initiate, and develop complex email system-related improvements and efficiencies. Work independently and take initiative to question things Keep up-to-date on industry trends, emerging technologies, and best practices in email marketing WHAT WE'RE LOOKING FOR 4+ years of email marketing experience 2+ years working in Salesforce Marketing Cloud, building emails, templates, dynamic fields, and automated journeys Proficient with HTML and SQL Proficient with audience segmentation, list management, and email deliverability Proven performance history of planning, executing, and analyzing A/B and multivariate testing Exceptional project management skills, extremely detail-oriented, and ability to multitask Excellent problem-solving skills: able to anticipate obstacles and identify opportunities Solid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholders A deep understanding of email marketing best practices ABOUT IXL LEARNING IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team. At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer. #J-18808-Ljbffr IXL

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