Vice President, CRM
About the Company
Thriving theme park & entertainment company
Industry
Entertainment
Type
Public Company
Founded
1959
Employees
10,001+
Categories
Specialties
About the Role
The Company is seeking a Vice President of CRM to spearhead the development and execution of multichannel marketing programs that enhance customer relationships and drive business growth. The successful candidate will be responsible for creating and leading a team that is at the forefront of relationship marketing, with a focus on building long-term, profitable customer relationships across all brands. This role demands a strategic leader with a proven track record in marketing, particularly in the realm of customer relationship management. The VP of CRM will be tasked with developing and gaining approval of strategic CRM plans, leading database marketing analytics, and providing vision and expertise to ensure the integration of CRM into the corporate strategy. They will also be responsible for managing the market research process, championing CRM concepts to senior leaders, and overseeing the implementation of a customer contact strategy across all channels. To excel in this position, candidates must have at least 10 years' experience in marketing leadership, with a strong background in customer relationship management and solid customer acquisition strategies. A Bachelor's degree in a related field is required, with a Master's degree preferred. Technical expertise in CRM and analytical systems, including Salesforce and Merkle, is essential. The ideal candidate will be a self-starter with a passion for continuous improvement, possess superior communication and interpersonal skills, and have a proven ability to collaborate with diverse teams. A strategic thinker and problem solver, the VP of CRM will be expected to provide actionable insights, manage marketing projects, and ensure compliance with data and privacy laws.
Hiring Manager Title
Chief Commercial Officer
Travel Percent
Less than 10%
Functions
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